2nd Annual Open House Event!

Greetings all – SPREAD THE WORD!

The South Tahoe Association of REALTORS and the Tahoe Tribune have teamed up once again to provide a marketing event that we hope will promote your properties, connect you with potential buyers and let your sellers know that you are doing all you can to sell their homes.

This year’s event, scheduled for the weekend following the 4th of July is greatly enhanced and will
have more extensive promotion.  Scheduled for Saturday and Sunday, July 9th & 10th, this
is what will be included as far as promotions:

The main piece of the puzzle will be the bright white quarter-fold insert which will feature the open house map on the inside and promote the open house listings. The cover of the insert will allow for the association to market this event and tell readers more about their organization.

There will be a prominent patriotic theme on the insert, which will insert into the Tribune on Friday, July 8th. There will be approximately 10k printed which will allow approximately 1,500 to be distributed before the event at local real estate offices.

These maps & property profiles will be available to agents for distribution as well.

Top-of-Mind Visibility: To further the patriotic theme, we would like to propose utilizing American Flags for all participating houses to be put into the yards of the properties with a way for the Realtors to brand them with their business cards


1. Quarter page promotions will run every Saturday promoting the event: 6/11, 6/18, 6/25, and 7/2

2. Banner ads on the tahoedailytribune.com to run June 11th-July 10th

3. Front page tease on Friday July 8th and a half page ad to promote the map insert that day

4. Full page promotion will run on Saturday, July 9th to promote the event

5. Corner card on every Tahoe Daily Tribune rack to promote the open house event and pick up of insert

6. Promotion through STAR website

7. Hopefully, big promotion through individual REALTOR social networking and broadcast emails!


1. By June 17th – we need to know how many properties are committed.  This is needed for the layout to begin. Please email Theresa Souers at Souers@HomeInTahoe.com with the following: Your name & contact info, your top two properties, back up properties in the event that there are holes to fill.

2. By June 24th, you will need to post in the Open House section of the MLS, the day and time of the Open Houses you are “hosting.”  We will let you know how many spots are available to you.  The order of any
potential extra spots will be given out in the order that people respond.
THIS IS ALL FREE TO YOU – another STAR membership benefit!

More details to follow.  As for now, the most important step is to get back to Theresa as to whether or not you have listings you would like to promote through this event.


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